Low impact eco‐tourism — clarioncall or reality? The challenge of Botswana

How many places in this world are still new to those tourists who are constantly seeking for novelty in culture and nature? It is a well established fact that tourism during the 1970's and 1980's was seen as a quick and ‘harmless’ money spinner for a large number of countries. But lack of planning has taken its toll. Former unspoiled countries have been ‘worn out’ by developers and tourists and have lost their identity in terms of culture, landscape and for some wildlife. It is a well known definition, that tourism is built upon at least four different perspectives.