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Volume 50, Issue 2
1 February 1995
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 50, Issue 2
Review Article| February 01 1995

Tourism marketing through the distribution channel

Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1995
The Tourist Review (1995) 50 (2): 18–24.
https://doi.org/10.1108/eb058187

This article focuses on the effectiveness of the marketing measures aimed at the Norwegian tourist industry's associates in the international sales and distribution network, i.e. those who sell Norwegian tourist products in various export markets.

This content is only available via PDF.
© MCB UP Limited
1995
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