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Touristic enterprises can significantly contribute to the economic and social well‐being of a community. One practical way to increase the birth of touristic enterprises in a community is to increase the supply of indigenous tourism entrepreneurs. To achieve this quest, it is necessary to determine the touristic enterprise creation process. Once this is accomplished, a community may then develop appropriate policies to stimulate tourism entrepreneurship. This paper presents a conceptualization of the tourism entrepreneurial process including research and management implications.

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