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Ever since the rise of tourism, the holiday behavior of the Dutch has been subjected to certain changes inherent to various general societal developments. The assumption is warranted that this has also caused certain changes in the holiday decision‐making process. 1984 was the most recent year a national study into the holiday selection process was conducted. It was considered advisable after more than ten years to repeat such a study in order to review whether and to which extent the holiday selection process had actually changed.
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© MCB UP Limited
1997
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