Lage und zukunftsperspektiven der Schweizerischen hotellerie Available to Purchase

Reflecting on new demand trends, such as “more quality, less money” and “event” oriented products, the author comes to the conclusion that the Swiss hotel sector needs to rethink its strategy and to “reenineer” its services, procedures and performances. He proposes a model that takes customer benefits and the related chain of tourism services as its starting point.