Destination 21 — A discussion contribution on a scheme for sustainable tourism development Available to Purchase

Destination 21 is a new national eco‐label for Danish tourism destinations established in 2000. It is intended to help destinations reach sustainable tourism development by working towards a number of national and local sustainability objectives. This paper discusses these objectives in relation to the underlying ambition to use the eco‐label to market Denmark in international markets. The concept of sustainable tourism development is somewhat controversial when compared to the original agreements on sustainable development, established through the Brundtland report and other UN documents. The different dimensions of sustainable development in general are less easy to adapt to the compromises needed when focusing on tourism development alone.