Focus and mechanisms of control used by German tour operators in their relationships with hotels Available to Purchase

Hotels offer a product of strategic interest to tour operators as far as it determines the cost of a package vacation to a great extent, while it also significantly influences the degree of satisfaction of the tourists who purchase such packages. That, together with the increasingly competitive rivalry among German tour operators, suggests how important it is for the tour operators to exercise some control over the hotel companies they deal with. This study identifies the aspects over which German tour operators exercise control in their relationships with hotel companies they do business with, including the mechanisms or tools used to exercise control.