Managing the Quality of Sports Tourism Products and Services — Guidelines for Croatia

The paper is focused on the sports tourism offer giving the example of Croatia. Emphasis is placed on the quality of the sports tourism offer — that considered being the key of success on the tourism market. The aim of the paper is to stress the need for developing sports tourism offer required by the tourists of today. Sport is a part of the health tourism offer. Health, recreation, sport, fitness, beauty and leisure time are the elements of the quality of life. Sport is not adequately represented in the Croatian tourism offer. This paper suggests measures that need to be taken in order to increase the share of sports in the tourism offer. Such measures should lead to aligning the supply with the demand, and to increasing financial effects. Tourism plays a very important role in the economic development of Croatia, and it deserves high priority in the development strategy.