Framework and developments with regard to leisure travel in mature central European markets: Results and implications based on a document review

This paper presents the result of a document review on leisure and travel developments in mature Central European markets. Based on an extensive analysis of (1) socio‐demographic developments, (2) developments with regard to changing values, (3) developments with regard to the economic framework, (4) the future role of work, leisure and allocation of time here fore, (5) consumption trends, and (6) a number of singular other issues, implications for the tourism industry are drawn: (1) There is an increasing international standardisation (homogenisation) of basic service factors in terms of infrastructure and key service elements functionality, coupled with differentiating efforts in terms of specific service elements and experiences provided. (2) Due to and based on network advantages, future quantitative growth is basically triggered by large supply networks and travel corporations. (3) Growth will further take place at best suitable destinations in terms of securing time efficiency of travel experience, multi optionality of supply and international level of quality.