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In an article printed in “The Tourist Review” a few years ago, we gave a general analysis of the British Travel Market. A sample survey carried out by the BTHA into the market for holiday‐making in Britain by British residents has brought to light most interesting and valuable data characterising British travel to the continent. We are much indebted to the BTHA for permission to analyse this survey—we hope that the results which we give below will be studied with interest by our European friends.

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