There has been an increase in surf tourism, as surfing has gained more international prominence and popularity. Many individuals travel to surf competitions as a form of leisure activity and enhance business connections. The purpose of this study is to examine the entrepreneurial intentions of tourists at a surf event by focusing on lifestyle entrepreneurs.
A case study methodology of the Bells Beach surf contest, Australia, was conducted via semi-structured, in-depth interviews of surf tourists to explore their entrepreneurial behaviour.
Results reveal that many surf tourists are interested in surfing as a leisure activity but others see the potential business opportunities of the sport.
This study fills a gap in the literature between lifestyle entrepreneurship and surf tourism by highlighting the role of entrepreneurial intentions for developing tourism business activities. Management implications for surf tourism entrepreneurs and tourism bodies are discussed along with suggestions for future research.
