This paper aims to illustrate the logics that have shifted in the Chinese hotel industry since 1949 and discuss its implications for advance a better understanding of how and why the Chinese hotel industry has evolved into its present situation. The logic evolution and future trends in this market were also discussed.
As this research is aimed at answering the “how” and “why” aspects in the evolution of Chinese hotel industry, qualitative approach is applied to answer the questions.
This paper divided the history of contemporary Chinese hotel industry into three stages: 1949-1977, 1978-2001 and 2002 to the present. Hotel business in each period was dominated by state logic, profession logic and market/corporation logic, respectively.
The authors applied institutional logics perspective to explore how and why China hotel industry evolved in the past 70 years.
