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Purpose

This paper aims to show how continued failure for tourism to address its global impacts is likely to imply the end of tourism as we know it.

Design/methodology/approach

This paper is an opinion piece that discusses tourism out of the global situation in spring 2019.

Findings

Tourism is about to undermine its own future, largely as a failure of UNWTO and ICAO to address environmental challenges. Ignorance and disinterest continue to characterize supranational and business organizations such as WTTC.

Originality/value

The text is intended to be a wakeup call.

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