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Purpose

The purpose of this paper is to provide a personal perspective essay on ethics and tourism.

Design/methodology/approach

It provides a comprehensive literature review and a personal perspective on tourism ethics.

Findings

It is evident that too little attention has been given in tourism literature to ethical and justice theories, philosophy, animal welfare (and rights), diverse world views, climate change and social action. Greater attention is therefore required to be given to the above mentioned areas for the future of tourism.

Research limitations/implications

Greater responsibility and care is required to be undertaken by all stakeholders in tourism, including residents, business and tourists.

Practical implications

The paper argues that academia needs to include ethics and climate change in the curriculum to better prepare students for the future.

Social implications

Awareness raising, information sharing and academic research as well as social action is urgently needed to readdress ecological and climate justice.

Originality/value

This paper calls for action to address justice and ethics in research and practice.

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