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Purpose

The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal.

Design/methodology/approach

The authors show that Tourism Review has been a good example of multiple life cycles over time and of survival by adaption.

Findings

The authors illustrate also how this journal has seen decline, as well as revival, and stagnation, as well as innovation.

Originality/value

It is also a proxy of the state and issues of tourism research and publication over 75 years.

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