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Purpose

This paper aims to discuss how emotional intelligence can be incorporated into the tourism sector to enhance tourist experience.

Design/methodology/approach

The paper reviews and synthetises current research on emotional intelligence and tourism research.

Findings

Emotional intelligence is proposed to be incepted into the tourism context through its influence on the service encounter between tourism service representatives and tourists.

Originality/value

The paper provides a fresh view on tourist experience and suggests applying emotional intelligence into the tourism context to enhance tourist experience.

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