The integration of creating shared value (CSV) into tourism development presents a significant opportunity to simultaneously pursue sustainable development goals (SDGs) and promote the inclusion of Bottom of Pyramid (BoP) markets. However, this potential remains largely untapped because of the dominance of profit-driven tourism models, the difficulty in aligning diverse stakeholder interests and the challenge of balancing commercially viable practices with inclusive growth strategies. This study aims to developed a framework to map the hierarchical relationships between CSV strategies, tourism development drivers and their impact on SDGs and BoP integration.
The study uses interpretive structural modeling (ISM) and MICMAC analysis to identify the strategic linkages between CSV, SDG and BoP market and how their interaction converges into SDGs-based sustainable tourism. The framework was validated through case studies of tourism initiatives in Uttarakhand, India, a region characterized by diverse tourism patterns.
The findings highlight the interconnectedness between CSV, SDGs and BoP markets, showing that adopting CSV in tourism can address SDGs while effectively engaging BoP communities. Although existing tourism initiatives in Uttarakhand reflect elements of CSV, a more comprehensive approach is needed to maximize the impact. The study extends knowledge on serving BoP communities through CSV-integrated innovative business models for incremental socio-economic value creation.
This study offers practical value by equipping decision-makers with a framework to evaluate tourism initiatives that generate business value while advancing SDGs and fostering BoP inclusion, paving the way for sustainable and inclusive tourism development.
