Service robots and hotel brand engagement

Meijuan Wu is based at UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. She is a PhD candidate in Business and Management from UCSI University. Her current research interests are on the topics of service robot, tourism, brand and consumer behavior. For her PhD thesis, she is working under the supervision of Garry Wei-Han Tan, Eugene Cheng-Xi Aw and Keng-Boon Ooi to investigate the impact of service robot in tourism. Her research has been published in Journal of Hospitality and Tourism Management.

Eugene Cheng-Xi Aw is based at UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia, and Faculty of International Tourism and Management, City University of Macau, Macau, China. He is an Associate Professor at the UCSI Graduate Business School, UCSI University, Malaysia. His current research work focuses on consumer behavior, influencer marketing and branding. His research has been published in Journal of Advertising, Journal of Business Research, Tourism Management Perspective, International Journal of Contemporary Hospitality Management, among others.

Keng-Boon Ooi is based at Centre for Business Informatics and Industrial Management, UCSI University, Kuala Lumpur, Malaysia; FORE School of Management, Delhi, India; Korea University Business School, Korea University, Seoul, Korea and Faculty of Business, Design, and Arts, Swinburne University of Technology − Sarawak Campus, Kuching, Malaysia. He is a Distinguished Professor of Industrial Management and Information Systems and is currently the Director of Centre for Business Informatics and Industrial Management at UCSI University, Malaysia. Professor Ooi has published more than 200 articles and his works have been published in top-ranked journals such as Tourism Management, Decision Support Systems, Information and Management International Journal of Production Research, Journal of Business Research and among others.

Garry Wei-Han Tan is based at UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia; Department of Marketing, The University of Jordan, Amman, Jordan; Faculty of Business, Design, and Arts, Swinburne University of Technology − Sarawak Campus, Kuching, Malaysia and College of Business Administration, Adamson University, Manila, Philippines. He is a Senior Professor at the UCSI University. He has published over 150 papers in leading academic journals with 62% of his papers currently ranked “A*” and “A”, according to the ABDC Journal Quality List. He is currently the Brand Ambassador for Emerald Publishing East Asia and ranked 790th globally in the area of Business and Management by Research.com (2025).