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Journal Articles

The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth

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Long‐Yi Lin, Ching‐Yuh Lu
Journal: Tourism Review
Tourism Review (2010) 65 (3): 16–34.
https://doi.org/10.1108/16605371011083503
Published: 21 September 2010
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Journal Articles

A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks

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Long‐Yi Lin, Yeun‐Wen Chen
Journal: Tourism Review
Tourism Review (2009) 64 (3): 28–48.
https://doi.org/10.1108/16605370910988818
Published: 28 August 2009
View article titled, A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks
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