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Journal Articles

Towards relational pricing in hospitality: a customer lifetime value perspective

Pilar Talón-Ballestero, Lydia González-Serrano, Teresa Villacé-Molinero, Giampaolo Viglia, Won Seok Seo

Tourism Review 1–25.

https://doi.org/10.1108/TR-11-2025-1310

Published: 28 May 2026

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Journal Articles

The impact of dynamic pricing on restaurant customers’ perceptions and price sentiment

Ismael Gómez-Talal, Pilar Talón-Ballestero, Veronica Leoni, Lydia González-Serrano

Tourism Review (2025) 80 (5): 1101–1123.

https://doi.org/10.1108/TR-10-2023-0739

Published: 04 June 2024

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Journal Articles

Determinants of successful revenue management

Pilar Abad, Concepción De la Fuente-Cabrero, Lydia González-Serrano, Pilar Talón-Ballestero

Tourism Review (2019) 74 (3): 666–678.

https://doi.org/10.1108/TR-07-2018-0091

Published: 21 May 2019

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