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Keywords: 个性特质
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Journal Articles
Internal marketing and employees’ personality traits toward green innovative hospitality
Available to Purchase
Journal:
Tourism Review
Tourism Review (2025) 80 (3): 710–724.
Published: 01 April 2024
...Dunja Demirović Bajrami; Marija Cimbaljević; Marko D. Petrović; Milan M. Radovanović; Tamara Gajić 目的 本研究旨在探讨内部营销和员工个人特质是否能预测他们在工作场所的绿色创新行为。 设计/方法/途径 在塞尔维亚的四星和五星级酒店中, 对683名一线员工进行了调查。在变量之间进行了零阶双变量相关性和线性多元回归, 以预测基于内部营销、个性特质和心理资本的绿色创新行为。使用二元遗传算法(GAs)将适用于描述结果变异性的预测子集进行分离。 发现 结果显示, 内部沟通、激励和奖励制度、工作支持、工作环...
