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Keywords: 中小型旅游企业
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (2): 339–343.
Published: 06 January 2023
... 字以内) 文章综述了旅游中ICT使用的文献, 构建了一个使用智慧旅游提高中小企业竞争力的案例。 目的(100 字以内) 文章强调了信息和通信技术 (ICTs) 在重新调整旅游业中小企业和大型企业之间的竞争平衡方面的重要作用, 呼吁政府、区域旅游组织和其他政策层面的利益相关者采取行动, 促进发展中的智慧旅游概念的更快传播, 帮助支持 2030 年旅游议程和联合国的多项可持续发展目标。 发现(100 字以内) 中小型旅游企业没有协作方法则无法有效使用新兴技术与大型企业和同类型平台竞争。采用智慧旅游方法, 利益相关者之间的网络效应可以战胜规模, 使中小型企业可以更有效竞争, 促进目的地包容性和可持续...
