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Keywords: 人性化语调、旅游目的地品牌（品牌化）、文化遗产、社交媒体、分享行为
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 864–883.
Published: 17 March 2025
... media Sharing behaviour 人性化语调、旅游目的地品牌（品牌化）、文化遗产、社交媒体、分享行为 Voz humana Marca(s) de destino turístico Patrimonio cultural Redes sociales Compartir contenido Globally, over five billion people use social media platforms such as X, TikTok, Instagram and Facebook. Individuals aged 16...
