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Keywords: 促进定向
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (6): 1452–1465.
Published: 13 February 2023
...Seongseop (Sam) Kim; Jungkeun Kim; Youngjoon Choi 设计/方法/步骤 本文实证分析中所使用的信息形式包括信息框架、监管重点和利益类型。通过线上问卷调查, 共招募了450名参与者。数据分析采用了ANOVA检验和Hayes（2017）的PROCESS检验。 研究结果 当个人经济利益是负面框架时, 促进定向的行为意向更有效。然而, 当社会利益是正面框架时, 防御定向的行为意向更为有效。上述关系受到个人特质的调节, 如COVID-19感知威胁的程度。 独创性/价值 本研究的结果是新颖且有意义的, 有助于在风险或危急情况下创造新的传播策略。 Diseño...
