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Keywords: 出境旅游意愿
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (4): 871–891.
Published: 11 March 2021
... health emergencies and has expanded the application scope of the TPB model. 新冠肺炎疫情后中国居民出境旅游意愿的影响因素研究······································——基于疫情感知的扩展TPB模型 摘要 研究目的 本研究致力于探索新冠肺炎疫情后(以下简称“疫情”)中国居民出境旅游意愿的影响因素, 以及疫情感知对出境旅游意愿的作用机制。 设计/方法/手段 本文以TPB理论为基础, 通过构建扩展TPB模型, 并利用结构方程对432份问卷进行数据分析。问卷通过网络发放与传统纸质问卷调研相结合的方式获...
