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Keywords: 商务活动
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Journal Articles
Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (1): 225–238.
Published: 03 February 2021
... transfer process between event, destination and country and examines the effects of such image transfer on the exhibitors’ behavioral intention. The results confirm the explanatory power of image transfer theory. Attribution theory and halo effect are viewed as the mechanisms of image transfer. 大型商务活动、主办地和...
