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Keywords: 客户旅程
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (8): 1409–1426.
Published: 26 December 2023
... 07 2023 24 09 2023 07 11 2023 07 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only 旅游业的元宇宙客户旅程：构建可行的虚拟世界 摘要 目的 本研究考察了元宇宙在旅游和酒店业中的应用, 以更好地理解该技术如何塑造客户旅程管理, 特别是与信息提供、体验和客户利益相关的管理。 设计/方法论/方法 这项解释性研究采用媒体分析和从业者访谈两阶段方法, 分...
