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Keywords: 形象迁移
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Journal Articles
Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (1): 225–238.
Published: 03 February 2021
...主办国之间的形象迁移及其对参展商行为意向的影响 研究目的 本研究的主要目的是考察形象迁移及其对参展商行为意向的影响。具体而言, 本研究（1）从参展商视角, 探讨大型商务活动形象对目的地和国家形象的影响; （2）探讨重大商务活动形象对参展商行为意向的影响。 研究设计/方法/途径 本研究的数据通过现场调查收集, 基于393份问卷, 使用结构方程模型检验研究假设。 研究发现 研究结果表明：（1）商务活动形象对国家形象的影响比对目的地形象的影响更大; （2）通过国家形象的中介作用, 大型商务活动形象直接或间接地影响了参展商的行为意...
