Keywords: 心流体验
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Journal Articles
Journal Articles
Tourism Review (2026) 81 (2): 908–930.
Published: 06 August 2025
... 工业旅游 感知互动性 购买意愿 Servicioscape Turismo industrial Experiencia de flujo Interactividad percibida Intenciones de compra Huaqiao University’s Academic Project and the Fundamental Research Fund for the Central Universities 25SKGC-QT05 This study was funded by Huaqiao...
Journal Articles
Tourism Review (2024) 79 (5): 1147–1165.
Published: 24 October 2023
... contributes to the development of authenticity theory by responding to individual authenticity studies. 目的 本文旨在研究旅游直播电商中主播真实性对旅游购买意向的影响, 及其内在机制和边界条件。 设计/方法/途径 本文采用问卷调查的方法收集451名参与者的数据。然后用结构方程模型(SEM)对收集的数据进行分析。 结果 本文发现, 主播真实性的四个维度–真诚性、真实背书、专业性和独特性–对购买意愿有积极影响, 而主播的透明性没有影响。此外, 真诚性、真实背书和独特性通过对购买意愿产生间接影响, 此外真诚性...

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