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Keywords: 心理逆反理论
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (4): 903–922.
Published: 21 August 2023
...管理组织可使用幽默来降低游客对提示语的心理逆反程度, 从而达到行为说服的目的。与此同时, 管理者也要根据目的地环境质量及时调整幽默提示语的使用策略。 原创性/价值 基于心理逆反理论, 本研究以内容喜爱为中介变量, 证实了幽默提示语的优势说服作用, 为游客遗产责任行为管理的相关研究提供了一个新的理论视角。同时, 本研究厘清了幽默提示语在遗产旅游地中的应用边界, 并强化了对幽默说服的理解。 Propósito Esta investigación pretende aclarar cómo afecta el humor al efecto persuasivo de la...
