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Keywords: 惯性
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1166–1185.
Published: 04 April 2022
... in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB and the importance of inertia as a key boundary condition. 智能手机上的旅游应用程序购物：了解影响旅游应用程序内购买意愿的成功因素 摘要 目的 本研究以创新扩散理论 (DOI) 和计划行为理论 (TPB) 作为指导性的理论视角, 确定了激发用户态度和旅游应用程序内购买意愿的因素。还探讨了用户惯性对 TPB 结构的调节影响。 设计/方法论/方法 在 2021 年 7 月至...
