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Keywords: 意大利
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (3): 511–531.
Published: 18 December 2019
... the possible determinants. 目的 本研究考察了消费价值(功能、社会和情感方面)、共同创造、信息超载、满意度与Airbnb平台持续参与使用之间的关系。 设计/方法/方法 研究对意大利人进行了网上调查, 得到了259份有效的抽样数据并进行分析。 调查结果 调查结果显示, 只有功能价值和社会价值才能强烈预测Airbnb网站住宿预订的满意度。共同创造和信息不超载也有助于使用Airbnb网站进行住宿预订的满意度, 这又会影响网站的持续参与使用。 研究限制/影响 这项研究的结果受地域限制, 因为我们只收集了意大利居民的数据。该样本基于滚雪球采样技术, 因此, 由于抽样选择偏差, 研究结果可能被歪曲。该...
