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Keywords: 感知吸引力
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (1): 122–141.
Published: 11 November 2022
... immersion influences tourist satisfaction. 目的 利用拓展的认知-情感-意动理论, 本研究旨在提出和测试一个将沉浸感、感知吸引力、幸福感和行为意图联系起来的模型。 设计/方法 本研究收集线下有效样本271份。 发现 本研究发现沉浸对感知吸引力和幸福感有正向影响。本研究还提出感知吸引力和幸福感在沉浸感和游客满意度之间的关系中起中介作用。 研究意义 本研究还为目的地营销人员提供有用的营销和管理启示, 以提高游客满意度。 创意/价值 这是探索沉浸感如何影响游客满意度的机制的研究首批研究之一。 Propósito Este estudio tiene como...
