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Keywords: 旅游负面谣言
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (2): 408–427.
Published: 22 August 2023
.../途径 基于刺激-有机体-反应框架, 搭建谣言纠正到用户在线公民行为的假设模型, 并设计3个情境实验(超过1000个有效样本)。实验1验证不同谣言纠正来源的纠正效果, 实验2证明同情和感知信息真实性的中介作用, 实验3测试实验结果的稳健性。 研究发现 政府纠正引发最高的同情和感知信息真实性。企业纠正在唤起同情时不足于游客纠正, 但在增强感知信息真实性时优于旅游纠正。同情和感知信息真实性在谣言纠正与用户在线公民行为之间发挥中介作用。 实践意义 有助于识别各个谣言纠正主体的不同优势, 为防止旅游负面谣言恶化甚至转危为安提供见解。 原创性/价值 为旅游负面谣言治理提供新的研究视角, 拓展了对谣言纠正效...
