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Keywords: 核销行为
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Journal Articles
Tourism e-commerce marketing following live-streaming: consumer behavior and verification psychology
Journal:
Tourism Review
Tourism Review (2025) 80 (4): 914–927.
Published: 05 April 2024
... 2024 24 02 2024 25 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only 直播后的旅游电商营销：消费者行为与核销心理学 摘要 目的 本研究基于社会认知理论, 探讨旅游电子商务直播后消费者核销行为背后的心理机制。 设计/方法/过程 基于扎根理论, 通过20次半结构化深度访谈收集数据并进行分析。 发现 这项研究发现, 企业通常利用提醒信息和二次促销活动来促进旅游直播产品的核...
