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Keywords: 比利时
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Journal Articles
The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1024–1042.
Published: 14 June 2021
... participation creates value for hotel owners and investors. 间接分销困境：评估参与Booking.com对酒店的财务影响 设计/方法/途径 本文采用了两步系统GMM的估计方法, 用一个虚拟变量指示住宿设施是否参与了Booking.com, 以确定企业级别的资产回报率（ROA）的回归模型。评估涵盖了多种控制变量, 包括公司规模, 年限, 杠杆, 流动性和滞后资产回报率。企业年龄和规模的调节作用是通过加入Booking.com虚拟变量与年龄和规模之间的交互变量实现的。该模型是使用20年（1999–2018年）间775家比利时公司的参与和财务数据估算得出的。 目的...
