Keywords: 沉浸感
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Journal Articles

Virtual reality video types (walking, driving, and aerial) and music genres influence on tourist immersion and visit intentions: destination marketing through a multisensory lens

Naci Buyukdag, Muhittin Cavusoglu, Cihan Cobanoglu
Journal: Tourism Review
Tourism Review 1–26.
https://doi.org/10.1108/TR-06-2025-0668
Published: 13 March 2026
... and destination promotion. Visit intention Curiosity Immersion Arousal Experimental design Intención de visita Curiosidad Inmersión Excitación Diseño Experimental ： 访问意愿 好奇心 沉浸感 唤醒度 实验设计 While social media has revolutionized travel behaviors and destination perceptions...
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Journal Articles

Augmented reality perceived value in expo tourism: exploring the roles of spatial presence, immersion, flow and readiness

Amjad Abu ELSamen, Anestis Fotiadis, Shih-Shuo Yeh, Li-Hui Chang, Tzung-Cheng Huan
Journal: Tourism Review
Tourism Review (2026) 81 (6): 1672–1692.
https://doi.org/10.1108/TR-09-2025-1105
Published: 26 December 2025
... 2025 06 11 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Spatial presence Immersion Flow Technology readiness AR value 关键词： 空间临场感 沉浸感 心流体验 技术准备度 增强现实价值 presencia espacial inmersión flujo preparación...
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Journal Articles

The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness

Fangxuan (Sam) Li, Yuanyuan Shang, Qianqian Su
Journal: Tourism Review
Tourism Review (2023) 78 (1): 122–141.
https://doi.org/10.1108/TR-02-2022-0078
Published: 11 November 2022
... immersion influences tourist satisfaction. 目的 利用拓展的认知-情感-意动理论, 本研究旨在提出和测试一个将沉浸感、感知吸引力、幸福感和行为意图联系起来的模型。 设计/方法 本研究收集线下有效样本271份。 发现 本研究发现沉浸对感知吸引力和幸福感有正向影响。本研究还提出感知吸引力和幸福感在沉浸感和游客满意度之间的关系中起中介作用。 研究意义 本研究还为目的地营销人员提供有用的营销和管理启示, 以提高游客满意度。 创意/价值 这是探索沉浸感如何影响游客满意度的机制的研究首批研究之一。 Propósito Este estudio tiene como...
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