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Keywords: 消费者类型
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Journal Articles
Modeling wine consumer typology, motivation, satisfaction and loyalty: Wine tourism destination visitors vs residents in Florida
Available to Purchase
Journal:
Tourism Review
Tourism Review (2024) 79 (6): 1234–1256.
Published: 14 November 2023
... the influences of these typologies on consumer motivation to visit a winery in Florida and their motivations’ influences on their satisfaction with the winery visit and likelihood to revisit. 摘要 设计/方法论/途径 此文章通过两项研究来探讨葡萄酒消费者类型及其影响, 一项针对葡萄酒目的地的居民, 另一项针对其游客。这两项研究采用了设计相同的调查问卷, 该调查问卷的设计使用了 Qualtrics 的调查设计工具。 目的 该研究旨在...
