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Keywords: 混合方法
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Journal Articles
Metaverse tourism and generative artificial intelligence: unveiling the key factors shaping Gen Z’s travel satisfaction
Available to Purchase
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 782–806.
Published: 08 October 2025
...能 感知智能 技术接受模型 混合方法 The qualitative phase was consisted with a focus group discussion and in-depth interviews. To participate in the interview, the participants were sought to be at least 18 years old and having Generative AI text generators (GAIG) using...
Journal Articles
Web3-enabled technologies in tourism businesses: a multi-method study of user trust, loyalty, and tangible economic outcomes
Available to Purchase
Journal:
Tourism Review
Tourism Review (2025)
Published: 25 August 2025
... 混合方法 Tecnología Web3 blockchain transparencia confianza plataforma turística lealtad del cliente precio de tokens enfoque multimétodo National Natural Science Foundation of China, 72271114 This work was supported by the National Natural Science Foundation of China, Grant...
Journal Articles
Applying mixed methods to explore lighter and darker shades in hybrid dark tourism experiences
Available to Purchase
Journal:
Tourism Review
Tourism Review (2023) 78 (3): 747–760.
Published: 02 December 2022
...YooHee Hwang; Eunkyoung Park; Choong-Ki Lee; Hea-Jin Son; Hossein Olya 应用混合方法探索混合黑色旅游体验中的光明和黑暗 目的 本研究旨在通过娱乐和审美体验(相对于教育和逃避现实的体验)展示黑暗旅游的光明(相对于黑暗)的一面。除此, 本研究以到访频率和到访目的作调节变量, 分别探讨上述四个类别的黑色旅游体验、功能性或情感性价值和访客满意度的关系。 设计 为了深入探究上述四个类别的黑色旅游体验的性质, 我们与韩国非军事区的访客进行了深入的访谈。我们收集了田野问卷数据来测试上述四个类别的黑色旅游体验、价值观和满意度。运用测量不变...
Journal Articles
Understanding news coverage of tourism safety: a comparative analysis of visitors and non-visitors
Available to Purchase
Journal:
Tourism Review
Tourism Review (2021) 76 (4): 788–808.
Published: 28 May 2021
... destination managers to cater to differing expectations of safety. 旅游安全相关的新闻报道的影响机制研究:基于赴泰游客与 潜在游客的比较分析 研究目的 本研究旨在探讨中国赴泰游客和潜在赴泰游客对泰国安全认知的影响因素。本研究通过对媒体报道文本的分析,识别出中国出境游客泰国安全感的影响因素,并进一步对游客与潜在游客在安全感知上的差异进行对比。 设计/方法/方法 本研究采用了混合方法。本文通过对204篇泰国安全事件新闻报道的内容进行分析,将安全感知因素分为四个维度。定量研究数据是从370名有泰国旅游经历的游客和407名没有去过泰国的...
