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Keywords: 游客消费行为
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (3): 533–569.
Published: 04 September 2020
... and analyzing this volume of actual customer data was previously considered far less practical in terms of time and expense. 谷歌流行时代走向了解旅游客户的光顾行为 目的 (Purpose) 本研究旨在用谷歌热门时段(Google Popular Times)的行为数据来探讨游客的实际访问行为, 以评估此种线上资源对理解、分析和预测游客消费行为的实用程度。 设计/方法学/方式 (Design/methodology/approach) 基于对游客访问行为的六个假设, 本研究开...
