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Keywords: 游客遗产责任行为
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Journal Articles
The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors
Available to Purchase
Journal:
Tourism Review
Tourism Review (2024) 79 (4): 903–922.
Published: 21 August 2023
... content liking as a mediating variable, providing a new research perspective for research on the regulation of THRBs. Moreover, the authors clarified a boundary condition for the persuasiveness of humorous prompts, which helps reinforce the comprehension of humor persuasion. 目的 本研究旨在厘清幽默提示语如何影响游客遗产责任行为的差异...
