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Keywords: 电子口碑
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Journal Articles
Journal:
Tourism Review
Tourism Review 1–38.
Published: 20 March 2026
... rights only Transformational digital marketing User-generated content eWOM SERVQUAL Structural equation modelling Necessary condition analysis Digital trust Quality 4.0 SAARC homestays 变革型数字营销 用户生成内容 电子口碑 服务质量模型 结构方程模型 必要条件分析 数字信任 质量 4.0 SAARC 民宿 Marketing digital...
Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (6): 1175–1192.
Published: 29 April 2024
...-of-mouth (eWOM) Positive word-of-mouth (PWOM) Individualism-collectivism erg理论 激励 口碑 电子口碑 积极口碑 个人主义-集体主义 Teoría ERG Incentivación Boca a boca (WOM) Boca a boca electrónico (eWOM) Boca a boca positivo (PWOM) Individualismo-colectivismo This work was supported by the Beijing...
