... 2026 Emerald Publishing Limited Licensed re-use rights only Fashion tailoring experience Value co-creation Fashion tailoring social media brand communication evaluation Destination brand equity Fashion destination experience 时尚定制体验 价值共创 时尚定制相关社交媒体品牌传播评价 目的地品牌资产 体验型旅游目的地...

... cocreation and brand equity of tourism destination, expands the research on value cocreation and happiness experience and also provides management basis for promoting brand equity of rural tourism destinations. 目的 价值共创已成为提升旅游目的地品牌资产的重要途径。与一般的旅游情境不同, 农业旅游具有强烈的参与性和生产性特征, 被视为价值共创的重要平台。因此, 本文基于游 客视角探讨了农业旅游体验价值共创...

..., thus providing additional implications in a context of high uncertainty. Finally, IMC consistency is assessed from the consumer rather than managerial viewpoints, thus adopting the necessary outside-in approach embedded in the IMC idea. 不确定时期整合营销传播一致性对目的地品牌资产的影响：以克罗地亚为例 目的 本文探讨了通过整合营销传播 (IMC) 追求的...