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Keywords: 直播营销
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 256–276.
Published: 31 July 2024
... 直播营销 旅游 信息源吸引力 信息质量 旅游直播购物 Marketing en directo o en livestreming Atractivo de la fuente Calidad de la información Compras turísticas en directo A new consumer shopping model and a distribution channel, livestreamed shopping, have emerged and is growing rapidly (Zhu...
