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Keywords: 社会网络分析
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (4): 1060–1077.
Published: 01 March 2023
... with big data. It divided the 49 destinations into three categories and established a new system based on rich data to classify travel destinations. 目的 本研究旨在使用自下而上的归纳方法从大量的在线消费者的叙述中总结出目的地形象的属性, 并根据目的地形象的属性和地点之间的关系建立一个目的地分类系统。 设计/方法/方法 首先通过内容分析方法和社会网络分析方法分析在线消费者的叙述数据得出目的地的消费者形象结构, 然后采用聚类分析方法按照属性对目的地形象进行分组...
