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Keywords: 线上旅行社
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Journal Articles
The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1024–1042.
Published: 14 June 2021
... participation on a hotel’s bottom-line profitability is far from clear, which is problematic given that driving value and financial performance are key business principles (Buhalis and Leung, 2018). Booking.com 线上旅行社 OTA 盈利能力 比利时 Booking.com Agencias de viajes online OTAs Rentabilidad...
