... these crises. Originality/value This study innovates research perspective of negative tourism rumor governance, expands the understanding of the effect and process of rumor correction and enriches the research content of tourism crisis communication. 目的 负面谣言破坏目的地形象和游客体验。本研究比较谣言纠正来源（政府、企业、游客）对用户在线公民行为的影响。 设计/方法...