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Keywords: 难忘的旅游体验 (MTE)
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Journal Articles
Self-congruity, memorable tourism experience (MTE) and social network support on Generation Z tourists’ satisfaction and behavioral intentions: a moderation analysis
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Journal:
Tourism Review
Tourism Review (2026) 81 (4): 1209–1225.
Published: 17 April 2025
...Guy Assaker; Rania El Haddad; Georgina Gergi 自我一致性、难忘的旅游体验（MTE）和社交网络支持对 Z 世代游客满意度和行为意向的影响：调节作用分析 摘要 研究目的 本研究探討了自我一致性、難忘的旅遊體驗(MTE) 和社交網絡支持（或遊客在旅行相關帖子中收到的積極反饋）之間的關係對Z 世代遊客的滿意度和行為意圖, 並透過此類支持假設可以減輕其影響。 設計/方法/途徑 基於從201 名飯店管理專業學生收集的數據, 使用偏最小二乘結構方程式建模中乘積法的兩步驟法對所提出的關係進行了測試。 结果 雖然模型的結果最初顯示自我一致性和 MTE 僅分別透過...
