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Keywords: 面子, 购物目的地品牌资产, 目的地产品质量, 目的地服务质量, 目的地品牌自我一致, 目的地品牌共鸣
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Journal Articles
Shopping destination brand equity and service quality
Available to Purchase
Journal:
Tourism Review
Tourism Review (2025) 80 (2): 472–496.
Published: 19 April 2024
... Licensed re-use rights only Destination brand resonance Destination brand self-congruity Destination product quality Destination service quality Mianzi Shopping destination brand equity 面子, 购物目的地品牌资产, 目的地产品质量, 目的地服务质量, 目的地品牌自我一致, 目的地品牌共鸣 Mianzi Valor de marca del destino de compras...
