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Keywords: 顾客-顾客互动
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Journal Articles
Wellness tourism: customer-perceived value on customer engagement
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (3): 859–876.
Published: 19 March 2021
...动, 顾客-服务员工互动, 顾客-顾客互动, 顾客感知价值, 顾客契合和人口统计学背景。本研究从广东省温泉度假区、国家森林公园、山脉等旅游目的地收集了有效问卷528份, 使用结构方程模型(Structural Equation Modeling, SEM)对所获得的数据进行分析。 研究结果 本研究数据分析结果显示, 顾客与环境互动、顾客与服务人员互动和顾客与顾客互动三种互动类型均对顾客感知价值有正向影响, 而顾客感知价值正向影响顾客契合。在此基础上, 本文针对养生旅游服务企业提出了管理建议。 独创性/价值 本研究从价值共同创造的角度对养生旅游中顾客感知价值的因果关系进行了一项未被探索的研究...
